New Zealand is located in the middle of the vast Pacific Ocean. Relatively free from the ravages of industrial pollution, New Zealand has an environment perfect for production of horticultural products. And, because of its isolation has always been an international trading nation.   The impetus for the bulb export industry, was the recognition that New Zealand had the skilled grower base to compete successfully in this international industry. New Zealand growers have been particularly adept at taking exotic species, adapting them to local conditions and continuing to develop improved varieties of colour, size and shape, Thus the development of commercial industries in Zantedeshia (Calla Lily) bulbs and Sandersonia tubers.   The original summer flowering Calla species were introduced into New Zealand in the early 20th century. Over the last 50 years, several dedicated individuals have continued active breeding programs. This has allowed the New Zealand industry to produce exciting new varieties with a wide range of vibrant colours, improved bloom forms and longer stems. New Zealand growers were the first in the world to commercialise the Sandersonia.   To these natural advantages, and the advantage of being able to produce counter seasonally to the Northern Hemisphere, are added the traditional New Zealand strengths in primary industry:   Skilled and innovative growers.   Sophisticated technologists and scientists   Entrepreneurial marketers   The industry is also well served by sophisticated packaging and transport companies and regular airfreight routes to all the key markets. These factors have resulted in a sophisticated and technically advanced industry supplying the highest quality bulbs to discerning markets worldwide. Quality, efficiency and a commitment to strong trading relationships are also fundamental elements in our continuing success in international markets.